In the ever-changing digital marketing landscape, understanding where your strengths lie and recognising when to seek external expertise has never been more critical. For marketing […]

In the fast-paced digital world, establishing a robust online presence is vital for businesses of all sizes. Whether you’re a local startup in Belfast or […]

Are you feeling the squeeze of a million tasks vying for your precious time? Is crafting compelling copy languishing at the bottom of your to-do […]

In today’s digital era, having a strong online presence is crucial for businesses to thrive. However, with the ever-increasing competition in the online space, companies […]

If you are a business owner or marketer, you may be considering whether to hire a copywriter to help with your content creation efforts. From […]

In the fast-paced world of digital marketing, staying motivated and inspired is crucial to success. And what better way to find motivation than through powerful […]

Website copy or web design first? Many businesses prioritise visual design, functionality, and technical aspects when creating a website. However, website copy, or the written […]

Getting people to visit your website is the easy part; getting them to part with their hard-earned cash to increase website sales is a little […]

Last month, in part 1, I highlighted some of the common mistakes a freelance copywriter like me comes across on business websites when I’m reviewing […]

As a freelance copywriter, reviewing website copy is crucial to ensure content is engaging, effective, and aligned with your overall brand message. Here are 18 […]

Getting to the top of Google search results can mean more visibility to potential customers, more website visitors, more enquiries and, if you’ve got an […]

When you’re writing for the web, you’ll likely be sticking rigidly to what you were taught in English lessons at school. But…my English teacher was […]